The success of “Maine Pyar Kia” and “Qyamat se Qyamat tak” gave way to chain of melodious music. Unlike a relatively barren 80s, 90s produced mind boggling numbers. In fact, many movies were advertised as musicals which proved very crucial in those movies earning good revenues. Movies like Saajan, Sadak, Dil hai ki Maanta Nahi, Dil wale dulhaniya le jayenge, Raja Hindustani had soothing music and this gave a great boost to the sagging Indian music industry.

The other effect of these musical hits was big money started pouring into acquiring musical rights. Music rights of movies like ‘Taal’, ’kuch kuch hota hai’ were sold for astonishing sum. This became a winning formula for movie production houses. Having good music sold for substantial amount resulted into earning good revenues even before the release of the movie.

New millennium further continued this tradition. Musical blockbusters kept hitting the theaters and music was as important to a film as like any other thing. This also gave opportunities to many new musical talents and music directors. A R Rehman was the biggest musical sensation in 90s. He kept giving one hit after another. He is also credited to work with many international names and brought glory and worldwide recognition to Indian music. Singers like Udit Narayan, Sonu Nigam, Abhijit, Shaan. Sunidhi Chauhan also made their mark in musical world.